', The comments below have not been moderated. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. 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Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Overnight on Wall Street is daytime in Asia. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. This case is being fought not only in the court system but also in the court of public opinion. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Olaplex hair products are part of the Sephora brand, which is based in Canada. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. By 0 to No. These people used a combination of Olaplex products, and it helped their hair immensely. Athletes' ambitions don't end when they leave the field of play. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Daniela Sirtori-Cortina. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Olaplex is a company that sells a variety of hair products. It demanded more than $75,000 in damages for all and to stop false advertising. Stay up to date with what you want to know. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex CEO JuE Wong. Only you can determine if Olaplex is worth the risk. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Stay up to date with what you want to know. "Do your research," Amy Davis, co-counsel for the plaintiffs. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. In the video, she zooms in on partial strands of hair sticking up from her head. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. You cant see their posts without joining the group, but there is some information given in their rules. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Olaplex customers report hair breakage and loss. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Protein for Hair Loss: Does it Help or Hurt? Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. 3 Hair Perfector. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. I started to feel the wind and air on my scalp in places that I've never felt it.". The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Want to stay in the loop on class actions that matter to you? New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Winning a court case is only half the battle for Olaplex. 'Olaplex products do not cause hair loss or hair breakage. Have you tried @Olaplex? I believe in the safety and efficacy of our products. Consult with your doctor before making any changes to your daily routines or diet. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. 4 Bond Maintenance Shampoo and No. 0, Olaplex No. If you want more information on how to start a class action lawsuit, head on over to this page. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. 'I had huge bald spots bcz of their products .. Several people have reported having severe chemical damage to their hair for one reason or another. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. It is a sign that they pored time and money into making their products. 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En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. told "GMA." 3 two times a week. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Top Class Actions is a legal site that handles public lawsuits. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. 15 February 2023. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. The subsequent social media fallout prompted Olaplex CEO . The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. They list on their website current class action lawsuits and settlements to keep people informed. 4, Olaplex No. Every one of Olaplex products pass this HRIPTT test.'. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. 2 min read. Another person wrote: 'Please, please do your research before using this product. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. articles a month for anyone to read, even non-subscribers! If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". The consumer lawsuit in Canada highlights its "No. Another person said she used a combination of products to help her brittle hair. Please look out for the groups on Facebook just to see the damage this product has caused. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. Sign up for notifications from Insider! Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Sign up for notifications from Insider! Some 30 customers are suing Olaplex, a luxury hair care brand. Olaplex has not recalled any of its products in the wake of the lawsuit. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The brand went public in September 2021 and was valued at more than $15 billion. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. 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