Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Just take a look at Dove's iconic "Real Beauty" campaign. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Please do not hesitate to contact me. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. 3), and WeChat (No. Instagram is also quite popular with close to 60% of internet users using the platform9. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. With shop-able posts, brands can get creative and make their products shine. If you are an admin, please authenticate by logging in again. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. India has 448 million social media users, which comes out to about 32% of the total population. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. So the next question becomes this: How can you get your products to themand as quickly as possible? There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Comparatively, LinkedIn accounted for 0.63 . Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. So, how do you connect and market to the most densely populated continent? A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . In Taiwan, social media is hugely popular among internet users. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. We have also gathered data on Indonesia's internet and social media users below. Advertisers are View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. You need a Statista Account for unlimited access. As a Premium user you get access to the detailed source references and background information about this statistic. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. There were 56.85 million social media users in Thailand in January 2022.. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. The most popular is YouTube, with 89.6% of internet users on the platform. Get in touch with us. But, Clubhouse isn't the only game in town. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. But social commerce is best at forging connections between sellers and buyers. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. You only have access to basic statistics. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Use tab to navigate through the menu items. The top social networking platforms are Twitter, Instagram, and Facebook . Curated marketplace for fundraising . The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. [1]Conversational commerce surging across Southeast Asia When choosing from the apps available, you must consider the audience for your brand. What's new and trending on the blog? The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. This micro-blogging platform has over 560 million monthly active users. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Fill out the form below to get started. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Posted 4:54:45 AM. We are happy to help. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It's proven to be a highly effective way of reaching specific audiences. Listen up, marketers! AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Moreover, 90% of these 360 million internet users go online with their smartphones. Buying on social media is all about community and trust. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. However, YouTube usage is catching up. LINE is Japan's most popular social media platform. Due to varying update cycles, statistics can display more up-to-date This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. To learn more, visit www.moengage.com. Theres also one surprise social network coming out of Vietnam. Have you hopped on the social audio trend yet? But its features extend beyond that: In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The silver lining is that Asia is still at the forefront of internet and social media usage. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. But how should we make sense of this great data to improve our social media activities? WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. We also examine user trends among the major international platforms and those in China. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. New White Paper: Game Apps in Japan download for FREE >>. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. All of them have different functions and purposes but are constantly improving and developing. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Many Filipinos use it to gather news and current events. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. That's the power of branded content in action! QQ has various additional features, including games, music, and a news feed. 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