However, the Chinese duo Sui Wenjing and Han Cong will have their work cut out for them with France, the U.S. and the Russian Olympic Committee all expected to enter competitive pairs. Mr. Chen had initially rankled the Chinese public at the 2018 Games, when he skated to the music of Maos Last Dancer, a 2009 film about a Chinese ballet dancer who had defected. And brands are betting on it. Source PopSugar, NBC Olympics, NBC Olympics, Featured Image byNathan Chen / Instagram. For context, professional figure skaters spend between $35,000 and $50,000 per year on everything from costumes to training. The Yukata are also worn at traditional Japanese events like fireworks, festivals, and hot springs. Prior to joining the Register in 1996, Reid worked for the Atlanta Journal-Constitution and the Dallas Times Herald. By Jade Yan. Here's What to Know, Figure Skating Beijing 2022 Winter Olympics Day 4, took the top spot in the mens short program. #WinterOlympics pic.twitter.com/5dxRkPjLLW, NBC Olympics (@NBCOlympics) February 10, 2022, Olympic Champion behavior. For our world, for our sport, Nathan Chen is our Jordan.. Jackson Skates. Nathan Chen has good brand appeal, says John Grady, a sports law professor at the University of South Carolina. dont necessarily want to give opportunities to the untested or lesser-known athletes in smaller sports. She failed to qualify for the final. (AP Photo/David J. Phillip), Gold medalist Nathan Chen, of the United States, poses after the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. Receiving His Medal Due to Russian Controversy: No Idea Whats Going On, Thought if Yuzuru Hanyu Couldnt: Sports World Erupts as 17-Year-Old How great it is to have a win in a country where you have family roots, Lee said. Chinas national honor and credibility cannot be put at stake in the case of Gu Ailing, he wrote, referring to Ms. Gu by her Chinese name. Successfully Lands First Ever Quad Axel in the History of Figure Skating, Stops at Nothing to Pursue Their Dreams: Olympic Figure Skater Sensation He has also been honored by APSE for game writing, and enterprise, news, and beat reporting. It took him 5 months to return to the ice rink. He also works with consumer brands Grubhub and Airweave and is part of a new NFT drop through game developer nWay. Hanyu fell on his attempt to finish with a total score of 283.21 and in fourth place. We can see the heightened expectations and demands for these young athletes to pick a side, to prove their loyalty in one way or another, said Ellen Wu, an associate professor of history at Indiana University who researches Asian American history. USA figure skater Nathan Chen competes during the Beijing 2022 Winter Olympic Games at the Capital Indoor Stadium in Beijing on February 10, 2022. Just over a century before Chen stepped onto the podium to accept his medal for the U.S. in front of the world stage, with the national anthem blaring from the speakers, people of Chinese descent were barred from any semblance of the American dream. Many countries have for decades recruited foreign-born athletes to boost their chances of winning medals at the Olympics. Reid's 2011 reporting on wide spread sexual abuse within USA Gymnastics and the governing body's failure to effectively address it led to Don Peters, coach of the 1984 record-setting Olympic team, being banned from the sport for life. Exclusion laws kept people of Asian descent out of the country and did not allow their naturalization. (AP Photo/David J. Phillip), Nathan Chen celebrates after completing his free skate in the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Beijing, China. Watching the Games this time around, he said, the atmosphere felt completely different. Six weeks after winning the mens singles gold medal at the Beijing 2022 Winter Olympics, Chen was planning to vie for a fourth consecutive world title a feat achieved by just six men in the events 126-year history. He has also tried his hand at gymnastics and competed in regional as well as state-level competitions for 7 years. Developing his interest in figure skating, he advanced to the novice level in the 2009-10 season and became the youngest novice figure skating champion when he was 10. But in the United States, where she was born and trained, some conservative political pundits called her ungrateful. And our society tells them theyre not as good as men in all kinds of ways. (AP Photo/Natacha Pisarenko), Nathan Chen, left, of the United States, celebrates after winning the gold medal in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. Bobsledder Kehri Jones, a Black woman, has a deal with Proctor & Gamble that makes her the face of Secret Deodorant in a campaign highlighting her strength. Team Event Mens & Pairs SP, Rhythm Dance. IE 11 is not supported. Skating to Elton John and Bernie Taupins Rocket Man, Chen, 22, took flight at the Capital Indoor Stadium with an almost flawless free skate for an Olympic record total score of 332.60, vanquishing a disappointing fifth-place finish four years earlier at the PyeongChang Games. The U.S. roster was finalized in mid-January following the national championships, with sixteen athletes making the cut for Beijing. The award has been delayed after ROC skater Kamila Valieva, On Thursday he tried one final Hail Mary of sorts, opening with quad Axel, a jump so difficult it has never been successfully completed in competition. Remember Nathan Chen in the 2018 Olympics. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); You have entered an incorrect email address! But as politics between the two countries have spiraled down the rabbit hole, Chinese feel that they should not or cannot admire a country that point fingers at them all the time.. Many Chinese obsess over her strong Beijing accent, her success as a model and reports about her near-perfect SAT scores. Airweave. (AP Photo/David J. Phillip), Nathan Chen celebrates during the free skate of the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Beijing, China. February 8, 2022, will be a memorable day for two participants of the Beijing Winter Olympic Games, Nathan Chen and Gu Ailing, also known as Eileen Gu. But Uno stumbled on a quad loop. Sign up for the Weekly Reader: Published on February 22, 2018 at 10:26am. Starting figure skating at the age of three, he developed an interest in the sport and achieved major accomplishments. Chen earned at least $1 million from his sponsors in the year leading up to the 2022 Olympics, according to Forbes estimates. The Beijing Olympics are dubbed the redemption tour for Chen. Get on our list for weekly sports business, industry trends, interviews, and more. She then became the first U.S. woman in Olympic history to land the jump during the team competition. Nathan Chen is Our Jordan Instagram followers: 381K Twitter followers: 90K Key endorsements: Bridgestone, Grubhub, Nike, Panasonic, Toyota, Wells Fargo Osaka for a Noble Global Initiative, Despite Securing the Podium, Nathan Chen and the US Team Deeply Frustrated on If the team from Russia is disqualified, that would ultimately elevate the U.S. to the gold medal, a second for Chen. Despite the It also cant be ignored that she is Asian American; when The Washington Post ran the story announcing the members of the 2018 Olympic figure skating team, they not only spelled Nagasus name wrong, but they called Wagner All-American when discussing her failure to make it (both were quickly edited). Yet Wagner didnt make the Olympic team this year (shes an alternate). Since then, hes dominated the global skating scene, winning three straight World Championships (2020 was cancelled due to COVID-19) and adding his sixth consecutive U.S. national title to become the first American man to accomplish this in 70 years. He has a B.A. He landed five sets of quadruple jumps in the competition and danced to the tunes of the famous Elton John song, Rocketman. Nathan Chen is a favorite for gold in men's figure skating at the 2022 Beijing Olympics. src="https://www.facebook.com/tr?id=674090812743125&ev=PageView&noscript=1"/>. This site uses cookies to serve you better. When Eileen Gu won gold skiing for China, people in China celebrated her as the nations pride. New England Amateur Skating Foundation. He loves to do weight training exercises but he is not a fan of cardio work in the gym. No one wants to skate like that on Olympic ice, Chen said. As Chen returns for the 2022 Beijing Games, the 22-year-old has reasserted himself as a dominant presence in the sport. Copyright 2023 NBCUniversal Media, LLC. Having ties to both the United States and China is also natural for Chinese Americans, many of whom grow up straddling two cultures, geographies and languages. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. After the 2016 US Championships, he got injured and had to undergo immediate surgery. U.S. curler Tabitha Peterson works in retail pharmacy. For elite athletes, endorsements and sponsorship deals are the key to their financial success. His win When I look at the relationship today, and the politics and the competition between the two countries, it kind of hurts, Mr. Zhuang said. On Tuesday, he was the last skater to take the ice and earned a score of 97.24 a personal best. She has so far declined to answer repeated questions about whether she surrendered her United States passport. Full Spectrum Services LLP 2022 | All Rights Reserved, Nathan Chen Is Proud to Make a Change Alongside Michael Phelps and Naomi Then, she fell several times during competition, prompting Chinese social media users to unleash a wave of attacks against her, many of them ugly. Will Cain, a Fox News Host, said it was ungrateful of Ms. Gu to betray the country that not just raised her, but turned her into a world-class skier.. They are expected to show loyalty as part of a perceived extended Chinese family, yet are also distrusted as outsiders. In 2003, he participated in his first skating competition. Nicknamed the Quad King since he became the first Olympian in history to land six quadruple jumps (with four full revolutions) during his final skate in PyeongChang, Chen has been on fire over the last four years. Yet the financial benefit is minimal, even for those who win gold medals. The 22-year-old took the top After a record-breaking score in the short program earlier this week, Chen delivered with another exceptional free skate, crediting fellow Asian American Olympic icon Michelle Kwan as his inspiration. Watch the commercial, share it with friends, then discover more great Nathan Chen TV Commercials on iSpot.tv When she stepped onto the track, she didnt just need to run her best race. He attended West High School in Utah while later on attended Yale University. Wednesday will mark the final, medal competition for the mens individual, which culminates in the free skate. It had always been a dream of mine and its a pretty daunting mountain, Chen said. Team USA sent 243 athletes to PyeongChang this year; of them, just 10 were African American and 10 were Asian American4 percent each. There will be a special medal ceremony for Chen on Friday where "The Star-Spangled Banner" will be played. Likewise, his favorite basketball team is the Utah Jazz, often seen attending their games. (Photo by Catherine Ivill/Getty Images), Nathan Chen celebrates after completing his free skate in the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Beijing, China. Despite the outpouring of adulation in China, Ms. Gu is also walking a fine line. Nathan has taken ballet training at Ballet West Academy. Bing Dwen Dwen the panda is cute, but the Beijing Olympics mascot obviously doesn't compare to a medal. (Photo by Harry How/Getty Images), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Many online users called her a disgrace and suggested without evidence that Ms. Zhu had been given a spot on the Chinese Olympics team over a Chinese-born skater because of the prominence of her father, a computer scientist who relocated to Peking University from the United States. Historically, endorsements have gone to white and thin female athletes, such as skiers Lindsey Vonn and Mikaela Shiffrin. This list includes a diverse range of experience, with seven athletes making their Olympic debut. Theres something like you have to be so extraordinarily exceptional.. And because she cant work remotely, she works about 40 hours a week when shes home, and goes from full-time to part-time to accommodate her travel schedule. Even before the Olympic qualifier, Wagner had a huge number of endorsement opportunities, and appeared in advertisements for Bridgestone, Dicks Sporting Goods, Nike, Procter & Gamble, Samsung, Toyota, and Zico coconut water. At the 2016 Summer Olympics in Rio, 23 percent of the 550 American athletes were Black. WebWatch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Nathan Chen TV Commercials. Going strictly by the numbers in the post-Salt Lake City judging scandal scoring system, he is unchallenged. What Is Trimetazidine and Why Is It Banned in the Winter Olympics and Other Sports? As Chen returns for the 2022 Beijing Games, the 22-year-old has reasserted himself as a dominant presence in the sport. He also covers Olympic and international sports as well as the Los Angeles bid to host the 2024 Olympic Games. Every four years, Olympic athletes achieve a high level of visibility, but training at the highest level comes with an astronomical price tag. Its good that there are a lot of athletes being rewarded with sponsorship money who may have been historically overlooked. Chen has deals with more established Figure skater Nathan Chen made history at the Beijing Olympics, becoming the first Asian American man to earn an Olympic medal in mens figure skating singles. Americans are hedging their bets on Chen, who is from Salt Lake City. Arutyunyan agreed to coach Chen only after the boy passed an interview. When he entered the industry in the 1990s, many athletes werent competing in more than one Olympics because they didnt have the financial support to sustain the lifestyle. Every brand is looking for diversity, and its an important thing for brands to have diversity, more so than its ever been.. Figure Skating Championships in early January. Their Olympic short-program session drew 48.5 million viewers, more than double the nightly average of Sochi 2014 (21.4 million) and PyeongChang 2018 (19.8 million). Nathan Chen celebrates after completing his free skate in the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in Hurdler Dawn Harper-Nelson, who won a gold medal at the 2008 Summer Games in Beijing and a silver medal in London in 2012, is sponsored by Nike, but has never received as many endorsements as fellow hurdler Lolo Jones. (AP Photo/Jae C. Hong), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. He is also a part of the NFT with game developer nWay. Unlike Karen Chen and Bradie Tennell, the other two members of the womens figure-skating team, Nagasu was pretty well-known. Boardroom is a media network that covers the business of sports, entertainment. From the ways that athletes, executives, musicians and creators are moving the business world forward to new technologies, emerging leagues, and industry trends, Boardroom brings you all the news and insights you need to know At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know. Since the [08 Beijing] Olympics, [Jones] hasnt really beaten me outdoors at all, Harper-Nelson, who had no shoe sponsor in Beijing and ran and won in a pair of borrowed spikes, told KNBC-TV. Arutyunyan asked Chen, then 12, what he wanted to do with his skating. I think Im more marketable now as an out athlete, Kenworthy told Sports Business Journal last fall. She wasnt just running for a medal; she was running for endorsement money. Ive gotten to compete with him over the last four years at all the world championships, every national championship, the Grand Prix. In PyeongChang, Canada led the way with four medals two golds and two bronze setting the stage for a competitive field in 2022. After Nathan Chen crushed his men's free skate routine (while wearing an outfit designed by Vera Wang) and won the gold for Team USA, he got a stuffed animal instead of the coveted prize. They emigrated to the United States in their 20s. Comcast. A month after the PyeongChang Games, he landed a record eight quads in winning at the World Championships and then enrolled at Yale in the fall of 2018. She has thanked both the United States and China for grooming her. Disaster ensued during his short-program performance, and he found himself 17th on the leaderboard before rallying back to a medal-less fifth-place finish. Originally contested at the 1908 London Olympics, it has been a staple of the Winter Olympics since the inaugural Games in 1924. Juggling a statistics data science major in New Haven and training at the schools ice rink nicknamed the Whale for its hump-backed shape, Chen added a second world title in 2019 and then at the Grand Prix Final in Turin in December 2019, Chen posted world records for total score (335.30) and free skate (224.92). On this day, It was a massive letdown, one that couldnt be soothed by the bronze he landed in the team competition. (AP Photo/Natacha Pisarenko). Phil Pacsi, Vice President of Bridgestone Americas Sports and Event Marketing and Training, told Sports Business Daily that Wagner is still and will always be an Olympian who has been on the Olympic podium. If that were the case, Mirai Nagasu, who did make the Olympic team, shouldve had the same level of pre-Games attention. He signed deals with over 11 major companies like Bridgestone, Comcast, Nike, Toyota, Visa, GrubHub, and Airweave. After all, Lee said, Chens win comes amid years of pandemic-fueled racism, built upon the centuries-old anti-Asian racism. When I interviewed an Olympic track athlete shortly after she competed in Rio in 2016, she told me that she considered looking good a part of her job. Limited opportunities are there for women to gain a foothold unless they sell themselves as sex kittens or virgins for sale. After the 2020 worlds were canceled because of the pandemic, Chen won his third world title last March. (AP Photo/Jeff Roberson), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. I cover the intersection of sports, business and technology. You could say Nathan Chen has unfinished business. He rebounded in the free skate, becoming the first person in Olympic history to attempt six quads and to land five cleanly. Moreover, he won the bronze medal at the 2018 Pyeongchang Winter Olympics, as well as, the silver medal in the team gymnastics competition in Beijing. He continued to power through the 2020-21 season, winning a sixth consecutive U.S. title last month, a feat last accomplished by two-time Olympic champion Dick Button, 71 years ago. Instead of strapping on goalie pads, though, Chens mom gave him figure skates, sending him down a new path on the ice that included winning his first national skating title at 10. The first week of programming was entirely team events, while the second week features individual competition. (AP Photo/Bernat Armangue), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. With the world watching his performance, he set a new world record in the short program for figure skating short program in Beijing. However, Choy noted that many of the archaic stereotypes as perpetual foreigners have continued to linger, contributing to an underrepresentation of Asian Americans at the most elite levels of sport. But some commentators on both sides are treating the Olympics like a battlefield and using rhetoric about betrayal and loyalty to describe the athletes. Starting in PyeongChang, the United States Olympic Committee has doubled the take-home pay for medalists through its Operation Gold program$37,500 for gold, $22,500 for silver, and $15,000 for bronze. Overall, he leans towards scientific-based training and focuses on improving the strength and power. A lot of people still dont know this history that these were racial exclusions that kept the population of Asian Americans low.. Chen, who trains in Irvine, won the gold medal. The headline also didnt name either of the Asian American skaters who made the team, announcing, Meet Bradie Tennell and the rest of the U.S. womens figure skating Olympic team.. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. No matter what happens on the ice in Beijing, The Quad King will be must-see TV. For an optimal experience visit our site on another browser. In China, a resurgent nationalism has meant that even among citizens, anyone airing even the mildest of criticisms can be accused of disloyalty. Its a whirlwind right now. Hes so unbelievably talented. Like all Americans, Asian Americans love sports, but certainly there was social segregation, Wu said. Now with famous figure skating coach Rafael Arutyunyan, he started winning figure skating competitions and maintained a stable world ranking. Gu won gold for China in the big air competition but there were mixed feelings in Chinese and American media about her success at these Olympics. Chen, who trains in Irvine, won the gold medal. Contrasting news coverage of Nathan Chen and Gu Ailing aims to protect Washingtons fragile self-esteem, Meet Bing Dwen Dwen's No.1 fan: Japanese journalist trends on Chinese internet for his love of Winter Olympic panda mascot, Brands scramble for Winter Olympic athletes as ambassadors, Infographic: Team 'manufacturing' at Beijing 2022 Winter Olympic Games. Olympic Medal Count 2022: See Who Won The Most Overall and Gold Medals, This 26-Year-Old Pays $0 to Live in a Luxury Tiny Home' She Built for $35,000 in Her Backyard Take a Look Inside, Winter Storm May Bring More Snow to NYC Friday and Worse to Everyone Else: What to Know, 4 Ferraris Stolen on Long Island in Service Center Heist. Kimmy Yam is a reporter for NBC Asian America. He deserves it, said American Jason Brown, who finished in sixth place. Its not quite time for Playoff P just yet. Beverly Zhu, or Zhu Yi, blows kisses to the camera after competing in womens single skating short program on Wednesday. Chinese social media users posted comments dismissing the American athletes achievement as unworthy of attention because, in their view, he had insulted China. My hope is that Nathan Chens historic win reminds us of the potential and the achievements of immigrants, their descendants, and Asian Americans in U.S. sports and Olympic history, Catherine Ceniza Choy, author of the forthcoming book Asian American Histories of the United States, told NBC Asian America. His work for the Register has led to investigations by the International Olympic Committee, the U.S. Department of Education, the California Legislature, and the national governing bodies for gymnastics and swimming. His free skate score of 215.08 was also the highest in Olympic history. With additional reporting by Brett Knight. He holds the distinction of being the first male skater to have competed with 5 different types of quadruple jumps flip, toe loop, loop, Salchow, and Lutz. Current partnerships with Universal, Panasonic, Bridgestone, Toyota, and Grubhub line his Instagram feed, which is sure to get an uptick in traffic as new fans around the world visit when Chen takes the ice in Beijing. Hes definitely better.. Sports also became an arena in which Asian Americans mobilized, declaring their place in the United States. Examining the endorsement potential for Eileen Gu, Chloe Kim, Nathan Chen and other Winter Olympics standouts. (AP Photo/Jae C. Hong), Nathan Chen, of the United States, holds his national flag as he celebrates after winning the gold medal in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. During Chens recent record-breaking U.S. Nationals performance that secured his Olympic spot, NBC analyst Johnny Weir called him the Michael Jordan of figure skating, taking into account his historic dominance, generational athleticism, global marketability, and overall impact on the sport. Chen, who set a world record earlier this week in the mens short program, is the gold-medal favorite for the mens individual competition. By the standards of Winter Olympians, who generally struggle across a fragmented marketing landscape to get even five-figure marketing deals, Chen is near the top of the heap. In January 2018, Nathan Chen made his first TV show appearance on the news talk show, Today. This year ( shes an alternate ) Zhu, or Zhu Yi, blows kisses the... Know, figure skating coach Rafael arutyunyan, he was the last four years at all the world,!, said American Jason Brown, who is from Salt Lake City post-Salt Lake City medal competition for the Journal-Constitution! 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To their financial success he set a new world record in the post-Salt Lake City Grubhub, and an., took the top spot in the Winter Olympics since the inaugural Games in 1924 scandal scoring system he! Over her strong Beijing accent, her success as a model and reports about her near-perfect scores. Is the Utah Jazz, often seen attending their Games and power business of sports but..., for our world, for our world, for our sport, Nathan Chen is a for!, Chen won his third world title last March Wagner didnt make the Olympic team this year ( an. Was pretty well-known Zhu Yi, blows kisses to the 2022 Beijing Olympics mascot obviously does n't compare to medal! Examining the endorsement potential for Eileen Gu won gold skiing for China, people China! Kim, Nathan Chen is a reporter for NBC Asian America person in Olympic history for brands to have,... 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