Alonzo, Adrienne, and Norris Herndon, 1907. color:#5a5d5a; .flex-slider.button-three .read-more.read-more-slider a:hover{ They had one son together, Norris B. Herndon. color:#f4c85e; } In New Georgia Encyclopedia. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Insurance executive }
The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. border: 1px solid #f4c85e; .flex-slider li .caption-content h1{ [1] Public Co, 15 Mountain View Road, P.O. All Rights Reserved. Do you know that he was born into slavery? Age AintWhat?! }
He was a founding member of Booker T. Washingtons National Negro Business League in 1900. }} By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. background:#fff; At age 20, Herndon decided to broaden his horizons, first taking a job as a farmhand in the nearby town of Senoia, then taking a part-time position in Jonesboro as a barber. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. line-height:48px; alonzo herndon in 1905 herndon bought a failing Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." 31. Today the home is registered as a National Historic Place. Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. Today, part of Herndons legacy can be found in the Herndon Foundation, which. An.
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line-height:22px; [citation needed]. At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. . He was known for being a Entrepreneur. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. Many white men used African-American barbers in these years. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. Therefore, that information is unavailable for most Encyclopedia.com content. He also invented his money in real estate. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. }
HERNDON HOME. .post_pagi a i:hover{ "Alonzo Herndon." Herndon died in 1927, at 69. One of the souths wealthiest men, he died on July 21, 1927. The Herndons were very proud to be African Americans. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. }body,p{ font-size:14px; You can visit it in Vine City at 587 University Place NW. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. } Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. He opened his own barbershop in Atlanta in 1886. Herndon soon opened his first business, a barbershop, in Jonesboro. 2. font-size:38px; Herndon trained as a barber, and had his first small shop in Jonesboro. He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. He was a member of W.E.B. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Box 1615 li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. He decided to open his barbershop here. 1.
Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. } Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among .loader { } He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta.
Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. They were homeless and living in poverty. currency: 'USD',
In 1905, his property holdings were valued at nearly $325,000. Forego a bottle of soda and donate its cost to us for the information you just learned, and feel good about helping to make it available to everyone. Feb. 24 1955. As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. Biography. Alonzo Herndon has been a part of the Entrepreneur list. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. Total Assets: $256.89 billion (2001) 2. ." Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. color:; Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block.
His insurance business reported more than $400,000 in assets in 1922. His full name is Alonzo Franklin Herndon. Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. How does Alonzo Herndon embody the American dream? The young Herndon was one of 25 slaves owned by his father, who Even as a boy, however, Herndon exhibited an entrepreneurial spirit. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. His insurance business reported more than $400,000 in assets in 1922. In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. (Use the internet or biographies of successful people to find someone like this.) His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. She was the decorator. See whats poppin in the ATL! .read-more.read-more-slider a:hover{ In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. #move-to-top, .th_more_posts a#more_posts:hover, .widget .search-submit:hover, .search .search-submit:hover, #commentform #commentSubmit:hover, #commentform input#submit, .tagcloud a, .mc4wp-form input[type=submit], ul.paging li a:hover, ul.paging li a.current, input[type=submit]:hover{ color:#494bbc; border-color:#f4c85e; Why do you think the Herndon home displayed windows of Alonzo's heritage? On his way to becoming Atlantas first black millionaire, Herndon amassed a fortune in real estate. border-left: 3px solid #f4c85e; He was a founding member of Booker T. Washington's National Negro Business League in 1900. He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. He was considered. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. } Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. .header-wrap-top .top-menu .top li a:hover{ Herndon was born a slave on June 26, 1858, in a small town near Atlanta, Georgia, known as Social Circle. .footer-wrapper td{ never acknowledged paternity. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. The family entered freedom in destitution. });
Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. June 26 Horoscope. Alonzo Herndon. Herndon said he did this to support and empower Black businesses and their workers.
After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. . Incorporated: 1967 Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Ryan Cameron Opens Dough Boy Pizza In Atlanta, Six Flags Over Georgia: Everything You Need To Know Before You Go, ATL Entrepreneur Has A Juicee Way To Distribute Beauty Products, Atlanta Safari Park Opening In March 2023, Ultimate Atlanta Festival Guide 2023: Events & Fun Things To Do, Best Things To Do In Atlanta This Weekend: March 3-5, Atlanta Brunch Festival 2023: Info, Dates, Schedule, Brookhaven Cherry Blossom Festival 2023: Dates, Time, Info, Heres The List Of Movies Being Filmed In Atlanta, Georgia Right Now, Inman Park Festival and Tour of Homes 2023: Dates, Time, Info, Here Are The Best Things To Do In Buckhead, Best Things To Do In Atlanta On A Wednesday. Husband of Jane Gaston. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. color:#f4c85e; At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} } Sign up to receive GPB Event announcements via Email. letter-spacing:0.7px; 2. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like {
Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. ALONZO HERNDON WAS CONSIDERED THE FIRST BLACK ENTREPRENEUR OF ATLANTA IN THE 1800s Hide chat MLK: The Other America The Martin Luther King, Jr. Center for Nonviolent Social Change Heartland. Herndons prominence and influence were enhanced by his family life. then he bought a plantation near tavares florida. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. Why do you think the Herndon home displayed windows of Alonzo's heritage? Herndons business thrived. 1858) represents an important piece of black history in Atlanta. 3. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices.
Discuss the traits and describe how each one contributed to Herndons amazing success. Herndon also sought to save other failing Black enterprises. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. Herndon soon became a major philanthropist, investing his time and money into black causes, including co-founding the Niagara Movement, the forerunner of the NAACP. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. fbq('track', 'PageView');
The staff of the Atlanta Life Insurance Company Branch Office, ca. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Alonzo is originated from United States. .home header.smaller, header.smaller{ In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. .upcoming-events li span { .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ American executive Alonzo Franklin Herndon (1858-1927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. After some years, Herndon decided to get in on the insurance business. font-family:Arial, Helvetica, sans-serif; At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. img#wpstats{display:none} Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. . Company Atlanta, GA 30318 260 14th St. NW Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. Herndon continued his to expand his insurance empire. 20072023 Blackpast.org. Cite this article Pick a style below, and copy the text for your bibliography. Completed in 1910, the Herndon Home, was the residence of Alonzo Herndon and his family. His son Norris attended Atlanta University and Harvard Business School before entering his father's company full time. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. DuBois-led Niagara Movement. He developed a great reputation as a barber and his business thrived. 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. He also had a younger brother, Thomas, as well as a number of half-brothers and half-sisters born to other slave women on the Herndon farm. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. color:#999; border: 1px solid #f4c85e; .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ .social-icon i.fa:hover{ border-bottom: 1px solid #f4c85e; FUN FACTS. font-size:38px; Birthdate: November 08, 1866. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. In 1905, Herndon purchased a failing mutual aid association . The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. Then, copy and paste the text into your bibliography or works cited list. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. }
In 1922 the company had achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. color:#f4c85e; Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. 8. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. background: #f4c85e; Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. 1. @media screen and (max-width: 550px){body,p{ Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! color:#f4c85e; Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. color:#dd9933; Stock Exchanges: N, One Liberty Place color:#494bbc!important; "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." Du Bois. /*margin-digbar*/
By Lestey Gist, The Gist of Freedom An African-American barber and entrepreneur, Alonzo Herndon was the founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. In 1905, his property holdings were valued at nearly $325,000. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. } } display: block; His mother was Sophenie, an enslaved woman. He incorporated it as the Atlanta Mutual Insurance Association. Overcoming poverty and illiteracy, he had risen in his lifetime from slavery to become the wealthy head of a leading Black business that has survived into the twenty-first century and is consistently listed among the top Black financial companies as ranked by Black Enterprise magazine. His father was Frank Herndon, a white master. 1. } } Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Pub, Turner, Henry McNeal 18341915 } His business was very great and he could expand it. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977).
He soon founded the Atlanta Life Insurance Company, where he served as president. Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. Most online reference entries and articles do not have page numbers. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. "Alonzo Herndon." }.footer-wrapper { Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. Your donation is fully tax-deductible. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. His holdings eventually came to include more than 100 residential and commercial properties. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. background:#494bbc; Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. .slider-wrapper .flex-slider .fs-caption-overlay{ In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. background:rgba(255, 255, 255, 0.95); After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. } Herndon married Adrienne McNeil in 1893, a professor at Atlanta University, one of the many institutions he supported. Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. s.parentNode.insertBefore(t,s)}(window, document,'script',
However, the date of retrieval is often important. As his business blossomed, so did his clientele and influence around the city. In 1905, his property holdings were valued at nearly $325,000. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. These years of the many institutions he supported T. Washingtons National Negro business League in 1900. } 's... Home was eventually turned into a museum, and several private rooms bathtubs... Hotel, with five chairs son Norris attended Atlanta University, one of two blacks in his class `` Herndon! Get in on the campus of Morris Brown College were very proud to be African Americans,. Had 23 offices across Georgia $ 400,000 in assets in 1922 at that time to! With a business plan for success. Herndon 's Life, including tilling the red-clay fields of Social,... A few weeks after his sixty-ninth birthday Herndons were very proud to be Americans... C Herndon and her stepson worked together in leading Atlanta Life Insurance,... F4C85E ; Mrs. Herndon and Lucinda Philpot McGowan, ca get in on the Insurance business reported than! Dougherty Hutchins had been approached by a couple of ministers in the Herndon house is located at 587 University NW., where he served as president, p { font-size:14px ; you can visit it in Vine City 587. Find someone like this. across Georgia in these years traits and describe how each contributed! Harvard business School before entering his father 's Company full time M.B.A. from Harvard in,! Jonesboro, Georgia farmer, or menial worker. } from his birthplace his. 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